Many kids going up in the United States of America dream that they will be an astronaut, fire fighter or even the President. All these professions are highly respected and are no easy task to achieve especially becoming President. Becoming President of the United States of America is considered a mammoth responsibility and one that is highly revered throughout America and in the world; a job that is constantly scrutinized by the media and citizens. In other words, anything that the President does, uses, says must be of value to the nation in some way shape of form which will then be talked about among the masses.  So when the President of the United States of America (in present time is Barrack Obama) uses social media to conduct Town Hall Meetings for his 2012 Presidential Campaign, what does that mean for social media? If the Leader of the Free World uses social media as part of his 2012 Presidential Campaign, does that mean that social media is a vital tool to one’s efforts?

Through the use of social media, President Obama is giving his approval of integrating the many benefits of social media into his cause. The President has even befriended the Executive Chairman of Twitter, Jack Dorsey and Mark Zuckerberg, the CEO of Facebook to further his advances in social media. He knows that social media is an extremely useful tool that can spread information to anyone in the world in a matter of seconds; which means; he can answer the people’s questions and respond to their questions in a matter of seconds, no matter where they are in the world. This is important because everyone wants to voice their opinion on matters they find important in the U.S. but find it difficult to attend Town Hall Meetings, Caucuses or rally’s but social media bridges this gap.  He understands that social media is the new age of spreading information and reaching the masses, just like Television was in the early 1900s. Knowing and accepting this fact, President Obama is keeping up with the times and leveraging the many benefits of social media to his advantage.

If, President Obama is leveraging the many benefits of social media, shouldn’t that be enough for businesses to follow suit? He is using social media to get his message across to the people, in hopes that he can get re-elected as President for another four years. Instead of being afraid of social media, his cabinet integrated social media into their re-election campaign to play a vital role, along with their traditional methods of campaigning. While many businesses are still scared of integrating social media into their marketing efforts, the President is embracing social media for the power and influence to enhance his campaign efforts. Many skeptics will still have their doubts on whether this is a smart move on the Presidents part, but one thing is for sure; social media has gone presidential!